Over the Top Platforms

OVER THE TOP PLATFORMS

An OTT platforms offers the flexibility to watch one’s favorite TV shows across a range of connected devices, something which the traditional model of cable viewing cannot offer due to technological limitations. From OTT platforms that work across Windows and Mac operating systems Android based phones as well as televisions across technologies, there is no longer any question of whether television programming will cater to this growing market. Instead, television operators are now scrambling to ensure that their OTT platform is able to provide the most powerful viewing experience to customers.

Social Media Marketing

                                                       

Social Media Marketing for Businesses

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

New Education Policy 2020

           On Wednesday, The Union Cabinet cleared  New education policy. It is a comprehensive

           development of education in the country. The new NEP pitches for a 5+3+3+4 Design

 https://www.hindustantimes.com/education/new-education-policy-2020-live-updates-important-takeaways/story-yYm1QaeNyFW4uTTU3g9bJO.html

UNETHICAL PRACTICES BY AMERICAN MULTINATIONAL CORPORATION

• The Coca cola company is an American multinational corporation founded in 1892.
• It is the largest beverage manufacturer and distributor in the world.
• The headquarter of this company is in Atlanta,Georgia.
• Coca cola produces and sells soft drinks and many beverage with more than 2800 products available in 200 countries.

Unethical practices in India

                                       Kerala Case

• Coca cola opened a plant at Plachimada, a village in Kerala to produce 1.2 m liters every day.
• It takes 9 liters of clean water to prepare a liter Coke.
• Local  Panchyat issued licence to the company to use motorized pump in the village.
• Coca cola drilled more than six wells and illegally installed high powered electricity motor pump to extract millions of liter clean water.
• Water level in the village fell down from 45 to 150 meter below the surface.
• Company started dumping waste outside causing a serious health hazards.                       

Kala Dera Case

• Kala dera is a large village outside the city Jaipur, Rajasthan.
• Coca cola started its operation in the village and within a year villagers started to notice a rapid decline in underground water level.
• Primary work of the village is agriculture and due to declined ground water they directly faces crops failures, loss of income.
• The community in Kala dera organized strike against the company for the worsening water condition and dumping waste.

Unethical response of the Company

• The Coca cola company took seven months to respond in these cases.
• Company chosen to continue the operation in India.
• Coca cola announce to the world that they are socially responsible company, So what about Kerala and Kala dera unethical practices.
• The Company is the single largest plastic polluter in the world.

THANK YOU......................

    

ETHICAL VALUES OF INDIAN MULTINATIONAL CORPORATION

• Wipro is an Indian multinational corporation that provides Information technology, consulting   and business process services.    
• It is headquartered in Bangalore, Karnataka, India.
• The company was incorporated on 29 December 1945 in Maharashtra.
• Wipro is ranked among the top 100 technology companies in world.      

                   Corporate Social Responsibility of Wipro

                                    Wipro Cares 

• It is non profit trust that channels its resources into service to community, education and social development
• This social program run with strong ethical values and good governance.
• It focuses on the underprivileged society and work towards their welfare. 
• Wipro acquired 18 new projects and 15 new partners across various domains (education, environment, primary healthcare and disaster rehabilitation.

                                       Eco-Eye

• It is the way of wipro to engage with their stakeholders on the journey of more ethical business practices.
• The company aims to became carbon neutral, water positive organisation, set new standards of recycling waste and facilitate stakeholders achieve higher ecological footprint.
• Wipro has undertaken mass tree plantation drive in Bangalore, Kochi, Delhi, Chennai.      

Mission 10X

• It is initiated to upgrade the modern skills of fresh engineering graduates in India.
• It was launched on 5 September,2007 with the aim of increasing level of employment.
• Mission 10x is a community of fast learners, future leaders and innovators.
• This mission organised workshops for effective practical application of learnt theory.

Disaster rehabilitation

• Bihar floods- Wipro builds eco-san toilets, dug wells, shelter camp and provide funds in the road construction.
• Tsunami project in Tamil Nadu- Wipro helped victims by giving them livelihood support. They also constructed cyclone proof houses in Naluvedapathy.
• Karnataka flood- In 2009 when flood struck in Karnataka wipro helped 111 houses in the village and construct 428 houses for victims.

  Wipro honored as World's most ethical company by "Ethisphere institute" for the fourth successive       year 2015. It shows the ethical values of the company. Wipro always take initiative to take part in       the welfare of society. In the above points we can see that how wipro take responsibility to develop

   skills, provide health care facilities, environmental sustainability in our surrounding. 

   THANK YOU...............

THE GERMAN AUTOMAKER EMISSIONS SCANDAL

• Volkswagen AG is a German multinational company founded in 1937.
• Headquarter in Wolfs burg , Lower Saxony,Germany.
• The word Volkswagen means "people's car"in Germany.
• It designs manufactures and distributes passenger and commercial vehicles.
• The largest automaker by worldwide sales in 2016 and 2017.

Volkswagen emissions scandal

The announcement in 2015 that "defeat devices" were placed in the diesel engine by car

car company Volkswagen to reduce pollution emissions during testing exposed a corporate scandal and resulted in a 40% decrease in the stock price of the organisation in 2 weeks.The United States Environmental Protection Agency issued a notice to Volkswagen group for violation of Clean Air Act.

                                                                                                   What has Volkswagen done?

        Volkswagen has fooled emissions testing by making its cars look far less polluting than they are. The U.S environmental protection agency has found that 482,000 V  W  diesel cars 40 times more toxic than permitted on American roads and Volkswagen has since confirmed that the scam affects 11 millions vehicles in all over the world . They equipped defeat device software in the engine management system on the modern Volkswagen 2.0 liters engine that can switch on pollution controls when they detect the car is undergoing testing . Then they.switch off the controls when the car is on the road allowing it to spew out harm-  full air pollution (40 times higher)

How did they do it?

         V W's " defeat device" is not a physical device but a programmed in the engine

            software which can read steering wheel position, tire rotation atmospheric 

            pressure, duration of engine run time to determine if car was on road or in 

            emission testing.

           The software has been updated to adjust parts such as diesel engine or valves

            which is used to help in recycle some of the exhaust gases

How was scandal exposed?

         The international council clean transportation (ICCT) an NGO runs separate

            road vehicle test . They perform their task on Volkswagen passat , the 

             Volkswagen jetta and a BMW X5 . The test performed on the Volkswagen 

             vehicle was so much worst than expectation and criteria of the organisation

             than (ICCT) ran further tests and contact this report with Environment protection

             agency.   

            ETHICAL ISSUES-

•  Company social responsibility to produce environmental friendly product.
• It is a duty of organisation to maintain the law and order while doing business.
• Customers have rights to be fully aware of the devices which are equipped.
• Any brand is expected to deliver the promises it makes to the customers.
• The credibility of software technologies were degraded .           

         

      

              Company claims false #clean_diesel advertising.

The ethical theories that applicable to this are that all business has moral and social responsibility of complying with the ethical standards. It is mandatory for all business to follow the ethical code of conduct in order to make profit, engaging in unethical activities will surely spoils the brand value and company goodwill.

Thank you.....